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The Rise of Single Estate Japanese Tea

Time: Sunday, November 8, 4:00pm CST

Type of Session: Livestream Lecture (in English)

Description: Although almost unheard of only twenty years ago, single estate Japanese tea has gained momentum in the last couple of years. With the number of cafes in Japan specializing in Japanese tea on the rise, and with increasingly frequent attention from commercial as well as private actors on different media platforms, signs are that the genre will strengthen its position even further in the near future. What drove the evolution in this direction? And why was single estate Japanese tea not available on the market only a few decades ago? Finally, what can we expect the future to offer us?

Speaker: Oscar Brekell, Instructor of Japanese Tea & Author

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